Loader
The calm loader: the host’s words turning beside the mark. A wait under about a second and a half shows the mark alone; after 1.2 s the first word fades in, and each is held 2.4 s. The words claim nothing (“…thinking”, never “…organising your notes”). A screen reader hears the one status line, never the turning words.
A reply on its way
The row a conversation draws while a reply is owed: the mark at once, the words after it.
The words alone
For a row that already has its own mark: the same rotation, nothing else.
The general loader
A page that is still coming: the same element at a page’s size.
When the words fail to come
The mark and the status line alone; nothing pretends.
The brand loader, over the same rotation
BrandLoader keeps its own look (the arc, the turning mark, the letters coming in one by one) over the same words and the same clock. Under reduced motion its arc rests too.
